For Lenders — Free During Beta

Quality borrowers.
Four ways to win.

Connect with pre-qualified homebuyers across four auction types — purchase, refinance, Pre-Approval, and beat-my-rate. Compete on your strengths, close more loans efficiently.

No fees during beta • No credit card required • Available in 5 states

Why lenders choose HomeTurf

Streamlined process, quality leads, four auction types

📄

Verified Borrowers

Purchase borrowers provide contracts upfront. Pre-Approval borrowers share financial profiles.

0%
Pre-qualified
🎯

4 Auction Types

Bid on purchase, refinance, Pre-Approval, and beat-my-rate auctions across your licensed states.

0 modes
Auction Types
⏱️

Efficient Process

No cold calling or document chasing. Borrowers come to you ready to close.

0 app
Per Borrower
🆓

Free During Beta

Full platform access at no cost during beta. All auction types included.

$0
During Beta

Everything you need to compete

Tools designed for modern mortgage professionals

Auction Types

  • Purchase auctions — verified contracts, firm rate bids
  • Refinance auctions — compete on refi terms
  • Pre-Approval auctions — estimated rates, validity periods, rate lock offers
  • Beat My Rate auctions — see benchmark to beat, submit your best rate
  • Mode-specific bid forms tailored to each auction type

Lead Quality

  • Verified purchase contracts (purchase/refi)
  • Financial profiles in ranges (Pre-Approval)
  • Benchmark rates provided (beat my rate)
  • Serious, ready-to-close borrowers
  • NMLS-verified lender network

Business Tools

  • Performance dashboard with per-mode analytics
  • Real-time bidding interface across all modes
  • Competitive positioning metrics
  • Win rate tracking by auction mode
  • AI-powered bidding insights (Coming Soon)

The HomeTurf Advantage

Traditional Lead Generation

✗Cold leads requiring qualification
✗Multiple document requests
✗Time wasted on unqualified prospects
✗Limited to purchase/refi leads only
✗Competing blindly on price

With HomeTurf

✓Pre-qualified borrowers across 4 auction types
✓Documents already uploaded or profiles provided
✓Focus only on serious buyers at every stage
✓Pre-Approval and Beat My Rate expand your pipeline
✓Transparent competitive bidding — win on merit
Join the Beta — It's Free
Get full access to all 4 auction types at no cost during our beta period

Ready to grow your business?

Join HomeTurf and compete for quality borrowers across four auction types — free during beta

HomeTurf is not a lender, loan broker, or loan servicer. We provide a technology platform that facilitates connections between borrowers and NMLS-verified lenders. Currently in a free beta period. After beta, lenders transition to a paid SaaS subscription. Borrowers will never be charged. Available in 5 states.

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