Instead of you chasing lenders, they compete for you. HomeTurf is a reverse-auction marketplace where borrowers post their needs and licensed lenders bid for their business.
To give every home buyer access to competitive mortgage rates through transparency and competition. We believe the person buying a home should have the power - not the lenders, not the brokers, and certainly not the lead aggregators who sell your information.
Upload your purchase agreement and set your loan parameters. Takes about 5 minutes.
Verified lenders see your anonymized request and submit their best offers in real-time.
Compare rates, fees, and lender performance metrics. Select the offer that works for you.
Work directly with your chosen lender to complete your mortgage. We check in to make sure it goes smoothly.
The mortgage process is broken. Borrowers spend weeks filling out the same forms with multiple lenders, never knowing if they're getting the best deal. Meanwhile, their personal information gets sold and resold to whoever pays the most.
We asked a simple question: What if lenders came to borrowers instead?
That question led to HomeTurf - a marketplace where you post your mortgage needs once, stay anonymous, and let verified lenders compete for your business. You see every offer transparently. You choose who gets your information.
Founded in 2024, HomeTurf is based in Fort Lauderdale, Florida. Currently in beta across 5 states.
You stay anonymous until you choose a lender
Lenders compete in real-time for your business
All lenders verified through NMLS
Performance tracked - see which lenders deliver
Free for everyone during beta — borrowers always free
Borrowers deserve to see all their options. No hidden fees, no surprise costs, no information sold to the highest bidder.
Lenders compete on merit - their rates, terms, and service quality. The best offer wins, plain and simple.
One application, multiple offers. No more filling out the same forms with different lenders.
Every lender is NMLS-verified and tracked on performance. We hold them accountable to their commitments.
HomeTurf is not a lender, loan broker, or loan servicer. We are a technology platform that facilitates connections between borrowers and lenders. All lending decisions, including approval, terms, and conditions, are made independently by participating lenders. HomeTurf is currently in a free beta period available in 5 states.
HomeTurf does not make credit decisions, issue loan commitments, or guarantee any specific loan terms or rates. The rates and terms displayed on our platform are provided by independent lenders and are subject to change based on market conditions and individual qualifications.
All participating lenders are required to be properly licensed in the states where they operate. Borrowers can verify lender credentials through the NMLS Consumer Access website.
© 2026 HomeTurf Mortgage Marketplace. All rights reserved.
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